Marketing
Gaja has launched a consumer specific collections including high end couture jewellery collection in association with Celebrity fashion designer Sabyasachi Mukherjee. The collection is being designed by Sabyasachi Mukherjee and is adorned by leading Bollywood / Tollywood actress like Aishwarya Rai Bachchan in Guzaarish, Rani Mukherjee and Vidya Balan. Other bollywood actors like Juhi Chawla, Kiron Kher and Bengali actors like Rituparna Sengupta, Swastika, Subhasree and Koel Mullick etc have also been adorned with jewellery from GAJA.

GAJA GOLD BRIDALS another brand was launched with leading designer duo DEV R NIL at Kolkata Fashion Week 2.

The company will continue to invest in brand building and the company has launched collection specific brands. These collections are targetted at specific consumer groups and cater to different price points and interests.

The brands have a organic growth strategy and will expand through franchisee and distributorship network.

The company regularly participates in Trade Fairs and Exhibitions to promote and market its brands and products.
               GAJA by Sabyasachi
Juhi Chawla & Kiron Kher wearing Gaja Jewellery
Tollywood actor RITUPARNA SENGUPTA wearing GAJA jewellery