Gaja has launched a consumer specific collections including high end couture jewellery collection in association with
Celebrity fashion designer Sabyasachi Mukherjee. The collection is being designed by Sabyasachi Mukherjee and is
adorned by leading Bollywood / Tollywood actress like
Aishwarya Rai Bachchan in Guzaarish,
Rani Mukherjee and
Vidya Balan.
Other bollywood actors like
Juhi Chawla,
Kiron Kher and Bengali actors like
Rituparna Sengupta,
Swastika, Subhasree and Koel Mullick etc have also been adorned with jewellery from GAJA.
GAJA GOLD BRIDALS another brand was launched with leading designer duo
DEV R NIL at Kolkata Fashion Week 2.The company will continue to invest in brand building and the company has launched collection specific brands. These collections are targetted at specific consumer groups and cater to different price points and interests.
The brands have a organic growth strategy and will expand through franchisee and distributorship network.
The company regularly participates in Trade Fairs and Exhibitions to promote and market its brands and products.